Hey there! I'm Shana (Rotter) Koppel, a Bezalel graduate designer and illustrator. My family made Aliyah to Israel when I was 12, and ever since I find myself between worlds - US and Israel, Hebrew and English, illustration and design, Jewish tradition and modern values. I know I connect most to my work when it gets to reflect that middle ground, and I hope you do too.
Often I get asked how
I went from illustrator
to font designer.
While working on my final project at Bezalel, I wanted to use fonts that would fit the project perfectly - dynamic and fun, traditional with a modern twist, and that would mesh seamlessly with my illustrations. But that was hard to find.
So I illustrated the text myself.
Working as a designer, I worked a lot on event invitations, and many times for an English and Hebrew speaking crowd. I wanted to design with fun fonts in Hebrew that would match the fun version of the design I'd made in English. But I just couldn't find fonts that translated the style I wanted into Hebrew.
So I did the lettering myself.
ON BIGGER DESIGN AND ILLUSTRATION PROJECTS as a freelancer, I still wanted to incorporate illustrated LETTEring into projects, something that would BRING TOGETHER my illustrations WITH the more technical SIDE OF design. but it would add a lot of work time, and I realized it would be much easier to use an illustrated font. but I couldn't find what I was looking for.
So I designed fonts for myself - and for you 🖤